Real estate is one of those professions that operates differently than others.
When was the last time you saw your attorney or CPA market themselves with their glamour photo in a provocative pose on their business card?
Then, there are the postcards, newsletters, and bulk e-mail blasts proclaiming to be #1, including details of listings, sales, and closings.
Small wonder the public multiplies those numbers by 6% and thinks all Realtors® are rich.
You’ve probably noticed that I don’t brag about my sales achievements.
In fact, there’s nothing on this site with any information about my sales production.
I will discuss it if you’re interested in working with me, but I don’t publicize it.
There was a time in the early years of my real estate career when I was full of myself and boasted about my listings, sales, and closings.
I finally woke up and realized that my clients viewed it as bragging and being self-centered vs. caring about their concerns and objectives.
23 years ago, In 1991, I tossed four cartons of achievement award plaques and trophies in the trash.
My focus, since then, has been on delighted past clients who refer their friends and complete additional transactions with me.
That’s why I’m not #1.