I approach listings differently than many (most?) agents.
For as long as I can remember, the real estate profession has always favored taking every possible listing and worrying about how to sell it later.
I know agents who think they must maintain a personal listing inventory of at least 24 homes at all times.
The underlying logic in real estate has long been that it’s good to have a lot of listings because some of them will sell.
That amounts to a listing agent having to “get lucky” to get paid.
Given the amount of time, energy, and money I invest in each of my listings, that has never made sense to me.
Most would agree that getting lucky isn’t a sound business model.
That’s why I only accept listings that I’m sure I can sell.
I rarely have more than a few listings at any one time and focus my full attention to getting those listings sold vs. hoping some of them will sell.
When I take a listing, I spend considerable time with my seller to ensure that I clearly understand what they wish to accomplish (it’s often more than just selling their home).
I also analyze the true market value, comparable listings and sales, and the pros and cons of the property so I can view it as prospective buyers will view it.
After that, I work with my sellers to make changes that will enhance the salability of their home.
In other words, I don’t rush into “getting the listing”, as many agents do.
Then comes professional photography, post-processing of the images, creating a full-color flyer, building a virtual tour, social media promotion, and numerous other tasks.
Given that thorough approach, I simply can’t afford to invest all of my precious resources into a listing that doesn’t sell.
Is this any way to run a real estate practice?
Apparently so, as it has been years since I’ve had an unsold listing.
Looking for results when you’re ready to sell?
Give me a call at (208)938-5533 or e-mail me and let’s discuss how I will get your home SOLD!