Many of you willingly volunteer your contact information to Zillow, Trulia, and other real estate portals so you can “view listings”.
You really don’t have to do that!
I hear stories from clients who tell me they’ve received 20 phone calls in the first 30 minutes after “registering” to view Boise listings.
And then, there are the “drip systems” that e-mail listings to you daily (or hourly) that are nearly impossible to escape.
What you don’t see is what happens on my side when you register to view listings.
You become a “lead” that those real estate portals then sell to real estate agents who don’t have an established clientele.
I get e-mails every day offering to sell me “leads” to buyers and sellers in my zip code (for a fee and/or a cut of the deal).
Some real estate experts say that 97% of all such leads purchased by agents are useless.
This morning’s inbox included an e-mail with tips from a local real estate company, in their ongoing bulk e-mail campaign to recruit me (and everyone else in MLS), promising “we will increase your buyer conversions and decrease the amount of time you spend with buyers and number of homes you show them”.
I find that approach to real estate offensive because I’ve never thought of my clients as “leads” who needed to be converted.
I especially enjoy the calls I get each week from breathless boiler room salespeople asking me “how would you like to have your very own blog with top Google rankings?”
I tell the ones who sneak past my Call Blocking list (I don’t know anyone with a “888” phone number who’s calling to buy or sell a home) to Google “boise real estate” or “phil hoover boise” , then I ask them if they have any other questions.
I simply have no need to force my blog visitors to register to view listings.
And, I have no need to purchase “leads” from Zillow, Trulia, and other real estate portals because I mostly work with referred clients, repeat clients, and those of you who follow this blog.
My real estate practices are actually pretty simple:
- I show up (on time).
- I answer my own phone and return phone calls/e-mails promptly.
- I will tell you the truth, even if it means we don’t do business together.
- No leads, no drip system, no team of junior agents, and no sales persuasion.
Give me a call at (208)938-5533, or e-mail me if you’re ready for a better way to buy or sell a home!