I see some pretty amazing photos of Boise homes for sale in MLS.
- No front photo of the home.
- Only one photo of the home.
- One photo of the home uploaded to MLS 10 times.
- Cars in driveways.
- Toilet seats up.
- Brutus the pit bull lying on the couch.
- Fluffy the cat sitting on the kitchen counter.
- Dirty dishes in the kitchen sink.
- Cat box in plain sight.
- Dirty clothes lying on the floor.
- Window and door frames at odd angles (not shot level).
- Hot spots caused by built-in direct flash.
- Backlit photos (sun behind the house).
- Dark interior photos (shot without flash/lights not turned on/blinds closed).
- Proud owner standing on the front steps!
Good photography is critically important to successful marketing.
That means shooting with a real camera and knowing how to use it.
Photos taken with a smartphone are not suitable for a variety of reasons, including direct flash, incorrect exposures, and poor depth of field.
That’s why I personally shoot my own photos using pro-quality Canon equipment.
I’ve learned, from experience, that I must often shoot ten shots to achieve a sharp, vivid, correctly-exposed image that I will use in my marketing.
That means shooting a lot of images to end up with enough good images to tell a compelling story about my listing.
For example, I’m now shooting a 5,200 sq. ft. custom home that I will be listing next week.
So far, I’ve shot more than 200 images during multiple visits to the property at various time of the day.
As of this morning, I have 31 stunning images.
I still have a few more shots to go and I expect to end up with about 36 images that meet my high standards.
After I get the shots I want, the next step is post-processing using several software programs and plug-ins to achieve crisp, sharp images that are accurate while avoiding over-processed enhancements.
In the end, it’s a lot of work but it’s worth it.
I have actually sold some of my listings sight-unseen to buyers who made their buying decision based upon the quality of my photography.