How To Avoid Becoming A “Lead”

Ever noticed how most real estate websites require you to fill out a form with your name, address, phone number, e-mail, and other personal information before allowing you to look at listings or get a mortgage rate quote?

It’s commonplace and it’s annoying.

Those forms are called “lead capture” forms, and if you’ve completed one, you know what it’s like to be captured.

At best, you get added to a “drip” marketing campaign that dribbles information into your e-mail inbox every day until you opt out (if you can!)

At worst, you’ll find it difficult to escape a never-ending onslaught of annoying calls and e-mails.

One of my clients told me how he filled out a lead capture form for an online lender and got 20 phone calls in the first half hour.

I don’t use lead capture forms because I don’t think it’s the right way to treat my visitors.

The one exception is for visitors who download my Moving To Boise e-book.

I call those people once to see if I can answer any questions, then I leave them alone unless they want my help.

My approach, with this blog, is to inform, advise, and educate real estate consumers.

My posts are plainspoken and straightforward without the usual bragging, paid ads, and irrelevant links to other sites.

Sound refreshing?

Give me a call at (208)938-5533 or e-mail me if you have a question about real estate.

I’d be happy to talk with you and you won’t have to fill out a lead capture to get an answer!

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