RE/MAX recently launched the next highly-anticipated phase of its successful national ad campaign “For All the Things That Move You®”.
The 2013 “For All the Things That Move You®” campaign is a fully integrated strategy that includes network and cable television, radio, print, digital, and social media.
One key objective of the campaign is to maintain a consistent presence throughout the year.
Because RE/MAX has a larger international presence than any of its competitors, with offices in more than 85 countries, the digital and print ads will follow a global strategy developed in 2012.
The ads will be aired with versions in Spanish, Italian, Portuguese, Hindi and Mandarin Chinese.
The 2013 “For All the Things That Move You®” campaign directs consumers to the new remax.com website where they can view millions of home listings from around the world.
Remax.com has been the most visited real estate franchise website for the past three years in a row, according to Experian Marketing Services Hitwise data.