About half of my real estate activity involves working with Boise home sellers.
Those who do everything right usually achieve a reasonably quick sale and a smooth closing.
Those who don’t do everything right often experience longer marketing times, challenging negotiations, and delayed closings.
Here are 6 common mistakes made by Boise home sellers.
Homes rarely sell for more than they’re worth.
That’s especially true in the Boise real estate market.
That means pricing your home to sell using accurate, current data for comparable SOLD properties.
You can’t price your home based upon what you “need”, what your neighbors think you should get, or what your neighbors are asking for their home.
If you want to sell, price your home correctly and get it sold in the first 30 days on the market.
If you don’t care if you sell, don’t waste everyone’s time by “testing the market”.
2) Awkward Price Point
Buyers search the internet for homes in price “ranges”.
If they’re looking for a home up to $300,000, they’ll search for homes in the $250,000 to $300,000 price range.
If you price your home at $307,500, those buyers won’t see your home in their search results.
If you want to sell for $300,000, list it at $299,900 and get it sold.
3) Not Preparing Your Home For Sale
When buyers look at your home, they’re looking for reasons to reject it.
Most buyers idealistically look for the perfect home.
If your home needs painting, cleaning, and repairs, you’re providing the objections buyers need to eliminate your home from consideration.
Most sellers need to prepare their home by de-cluttering, cleaning (carpets, windows, floors, blinds, etc.) touch-up painting, and removing extra furniture.
Difficult as it may be, your home needs to look like you don’t live there if you want to achieve a quick, top-dollar sale.
4) Your Home Is Difficult To Show
Buyers, and their agents, tend to view homes that are easy to see.
Vacant homes are the easiest to see because they require no coordination with the seller.
It’s common practice, in the Boise real estate market, to install a MLS lockbox on your home so it’s easy to show.
MLS showing instructions stating “Call For Appointment” create a barrier for showings, requiring additional coordination between seller, buyer, and the buyer’s agent.
MLS showing instructions stating “Call Listing Agent” to arrange a showing are the worst because they require unnecessary coordination with the seller and the listing agent.
Countless showings are lost when a seller/listing agent requires buyer’s agents to call the listing agent to arrange a showing.
Busy buyer’s agents simply won’t bother to show homes that are difficult to show.
Just install a lockbox if you want to sell your home.
5) Listing With The Wrong Agent
Finding a good listing agent requires some diligence.
Contrary to popular belief, you don’t want an agent who promises to “close the deal”.
You want an experienced, successful agent who will tell you the truth about your home, regardless of how painful it may be.
You want a competent, skilled advisor to guide you through the complex home selling process.
Look for an listing agent who knows your neighborhood, has a proven track record of selling homes similar to yours, and ask for proof of past results.
Ask for a detailed marketing plan that’s appropriate for your home.
6) Poor Marketing
Print media ads are so yesterday.
Who do you know who looks for a home in the Idaho Statesman or a real estate magazine?
90% (or more) of all buyers start their home search on the internet.
It’s critically important to list your home with an agent who has a prominent internet presence.
How can you tell?
Simply Google their name and see what comes up.
They should have their own domain; not just a business card web page buried deep in their broker’s website.
Their site shouldn’t force visitors to “register” to look at listings (this is classic “gotcha marketing” that turns off buyers).
Their site should be easy to navigate and have the agent’s contact info prominently displayed.
Yet another clue is no agent’s photo on their website.
If they can’t figure out how to upload their own photo, how will they ever figure out how to properly display your listing?
Do NOT not list your home with an agent who has little or no internet presence.
These are just a few considerations for Boise area home sellers.
If you’d like to know more, please give me a call at (208)938-5533 or e-mail me.